Enabling strategic growth through data-driven content and consulting.
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What We Do
With our unparalleled expertise in European IT markets, extensive research coverage, and customizable offerings, we accompany IT services providers, software vendors, and end-user organizations on their growth journey: growing market share, shaping their strategies, and helping them establish themselves as thought leaders in their industry.
Our Services
Leverage Europe’s leading market research platform for the software & IT services industry to gain actionable data-driven insights on a global scale—providing you with a solid basis for your strategic planning and business development activities.
Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR. The PAC RADAR provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies.
Understand the investment priorities of end-user organizations across the globe with PAC's CxO survey and leverage this primary data to get ahead of the competition and create your own customized thought leadership content.
Customize our trusted market data and leverage our team of experienced consultants to create the perfect tailor-made solution to increase your organization's growth or brand awareness.
Tap into a new dimension of PAC’s research and analysis products with our Vendor Landscapes, where we offer a comprehensive overview of the leading and innovative players in selected countries, industries or horizontal topics.
Why Partner with Us
We’re Data-Obsessed
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A source for exceptional analytic insights, our unique research solution carries over 65,000 data points, allowing you to shape and validate your business strategy through multidimensional market data and stay on top of local technological trends that drive the market.
We’re European. With a Global Perspective
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We’re Offering Customized Solutions
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PAC creates tailor-made solutions to meet each of our clients’ specific needs. Our analysts and consultants work closely with clients to understand their unique challenges and develop the right solutions matching their requirements.
We’re Trusted by Industry Leaders
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In Good Company
News
PAC acquires IDATE to strengthen its leadership in digital strategy across Europe. This strategic move expands PAC’s expertise in key areas like 5G/6G, fiber networks, and digital public policy, marking a new chapter in independent market intelligence.
Munich, April 24th, 2025 – Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and
We are excited to announce that Dominique Raviart has joined PAC as a Senior Analyst. Dominique began his role with us this month, and we
London, February 12th, 2025 – Market research and strategic consulting firm PAC presents its PAC INNOVATION RADAR, “ServiceNow-related Services in Europe 2025”, designed to help ServiceNow
You can access the recording of this Webinar and the corresponding PPT Presentation on SITSI. PAC´s Kick Start 2025 Webinar provides an update on
We are excited to announce that Tom Reuner has joined PAC as a Principal Analyst. Tom began his role with us this week, and we
This agenda details PAC’s products and services designed to support your marketing and strategic planning efforts. Additionally, it includes SITSI’s comprehensive research plan for the upcoming year.
This PAC webinar, explores current trends and future outlooks for the software and IT services market, with a focus on developments leading into 2025. PAC Chief Analyst Christophe Châlons presents an update on market performance, noting that Europe’s IT services sector is expected to grow at a slower pace, with significant variation between countries. He also highlights the continued impact of geopolitical tensions on the European IT landscape, while pointing to early signs of recovery in the U.S. market.
Principal Analysts Nick Mayes and Spencer Izard share forward-looking predictions, emphasizing the growing influence of generative AI across business processes, the convergence of IT and operational technology, and the increasing relevance of cybersecurity in response to evolving threats. They also identify sustainability as a key strategic priority for organizations. The session concludes with insights into emerging technologies, shifting customer expectations, and evolving market dynamics.
The webinar explores the current state of AI adoption across Europe, featuring insights from Principal Analyst Spencer Izard. Drawing on data from a recent survey of 565 organizations, the session examines how companies implement AI, the challenges they encounter, and the opportunities they pursue. Key concerns include responsible AI, data quality, and the need for transparent outputs. Spencer Izard notes that while many organizations are in the pilot or experimentation phase—particularly in areas like marketing and content creation—issues such as data sovereignty and system integration continue to pose significant barriers. The session also underscores the need for upskilling and responsible AI practices as critical factors for long-term competitiveness. It concludes with a look ahead to future research topics and the role of innovation culture in successful AI adoption.