Enabling strategic growth through
data-driven content.
SCROLL DOWN
What We Do
With our unparalleled expertise in European IT markets, extensive research coverage, and customizable offerings, we accompany IT services providers, software vendors, and end-user organizations on their growth journey: growing market share, shaping their strategies, and helping them establish themselves as thought leaders in their industry.
Our Services
Leverage Europe’s leading market research platform for the software & IT services industry to gain actionable data-driven insights on a global scale—providing you with a solid basis for your strategic planning and business development activities.
Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR. The PAC RADAR provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies.
Understand the investment priorities of end-user organizations across the globe with PAC's CxO survey and leverage this primary data to get ahead of the competition and create your own customized thought leadership content.
Customize our trusted market data and leverage our team of experienced consultants to create the perfect tailor-made solution to increase your organization's growth or brand awareness.
Get fast, focused guidance on defined strategic topics with PAC's Leadership Sessions. They combine analyst expertise, clear scope, and transparent pricing to deliver actionable insights quickly— without the complexity of custom consulting.
Why Partner with Us
We’re Data-Obsessed
Subtitle
A source for exceptional analytic insights, our unique research solution carries over 65,000 data points, allowing you to shape and validate your business strategy through multidimensional market data and stay on top of local technological trends that drive the market.
We’re European. With a Global Perspective
Subtitle
We’re Offering Customized Solutions
Subtitle
PAC creates tailor-made solutions to meet each of our clients’ specific needs. Our analysts and consultants work closely with clients to understand their unique challenges and develop the right solutions matching their requirements.
We’re Trusted by Industry Leaders
Subtitle
In Good Company
News
April 27-28, 2026, Bonn, Germany Join us in deep dives through highlight topics such as: T Cloud and Sovereignty AI’s role in driving efficiency and
June 10-11, 2026, Salzburg, Austria We hope to meet you at the CC-Summit 2026 by E3-Magazin, taking place from June 10th to 11th, 2026 in
May 18-20, 2026, Berlin, Germany We hope to meet you at ESET World 2026 in Berlin, taking place from May 18th to 21th, 2026. The
March 18-19., 2026, Hannover, Germany We hope to meet you at secIT by heise, one of Germany’s leading IT security events. It will take place
PAC has published its Top 10 Predictions for 2026, offering a clear perspective on the trends set to redefine Europe’s IT and digital landscape. The
Paris, December 9th, 2025 – PAC presents its latest PAC INNOVATION RADAR “IT/OT Cybersecurity Services in France 2025”. This comprehensive analysis evaluates and compares 13
Munich, December 4, 2025 – The PAC INNOVATION RADAR series on “Digital Transformation Services for Insurance Companies in DACH 2025” analyses the key digital trends
PAC’s Leadership Sessions represent a new advisory format positioned between traditional research and fully customized consulting. They offer transparent pricing, flexibility, and fast access to
Will 2026 be the year the AI bubble finally bursts, moving us from AI hype to AI scepticism? Will European businesses shift away from US