Enabling strategic growth through data-driven content and consulting.
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What We Do
With our unparalleled expertise in European IT markets, extensive research coverage, and customizable offerings, we accompany IT services providers, software vendors, and end-user organizations on their growth journey: growing market share, shaping their strategies, and helping them establish themselves as thought leaders in their industry.
Our Services
Leverage Europe’s leading market research platform for the software & IT services industry to gain actionable data-driven insights on a global scale—providing you with a solid basis for your strategic planning and business development activities.
Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR. The PAC RADAR provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies.
Understand the investment priorities of end-user organizations across the globe with PAC's CxO survey and leverage this primary data to get ahead of the competition and create your own customized thought leadership content.
Customize our trusted market data and leverage our team of experienced consultants to create the perfect tailor-made solution to increase your organization's growth or brand awareness.
Tap into a new dimension of PAC’s research and analysis products with our Vendor Landscapes, where we offer a comprehensive overview of the leading and innovative players in selected countries, industries or horizontal topics.
Why Partner with Us
We’re Data-Obsessed
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A source for exceptional analytic insights, our unique research solution carries over 65,000 data points, allowing you to shape and validate your business strategy through multidimensional market data and stay on top of local technological trends that drive the market.
We’re European. With a Global Perspective
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We’re Offering Customized Solutions
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PAC creates tailor-made solutions to meet each of our clients’ specific needs. Our analysts and consultants work closely with clients to understand their unique challenges and develop the right solutions matching their requirements.
We’re Trusted by Industry Leaders
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In Good Company
News
PAC acquires IDATE to strengthen its leadership in digital strategy across Europe. This strategic move expands PAC’s expertise in key areas like 5G/6G, fiber networks, and digital public policy, marking a new chapter in independent market intelligence.
Munich, April 24th, 2025 – Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and
We are excited to announce that Dominique Raviart has joined PAC as a Senior Analyst. Dominique began his role with us this month, and we
London, February 12th, 2025 – Market research and strategic consulting firm PAC presents its PAC INNOVATION RADAR, “ServiceNow-related Services in Europe 2025”, designed to help ServiceNow
We are excited to announce that Tom Reuner has joined PAC as a Principal Analyst. Tom began his role with us this week, and we
This agenda details PAC’s products and services designed to support your marketing and strategic planning efforts. Additionally, it includes SITSI’s comprehensive research plan for the upcoming year.
Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and IT services, is delighted to announce an important change in its shareholder structure and its governance. Vincent Rouaix, along with the investment company CITA SAS and professional private investors from the sector, is becoming PAC’s new major shareholder, thus marking a new era for our company, which was founded in 1976.
Munich/Paris, September 18, 2024 – Artificial intelligence and, more recently, generative AI are in high demand. Companies around the world use AI platforms and solutions to automate their business processes, enhance customer interaction, and transform their businesses. The market research and strategic consulting firm PAC has analyzed more than 25 providers in terms of their ability to support companies on their AI and GenAI journey. The results have been published in the PAC INNOVATION RADAR series on “AI-related Services in Europe, France, and Germany 2024”.
The webinar, presented by Eric Beaudet, explores the key factors driving growth in Europe’s cloud services and software & IT services (SITS) markets. It identifies five major drivers: data monetization, cybersecurity investment, generative AI, sustainability efforts, and the shift to multi- and hybrid-cloud environments. Eric Beaudet emphasizes the diversity of the European cloud landscape, highlighting over 20 national and regional ecosystems that require tailored strategies. Cloud platforms are the most dynamic growth segment, contributing to an overall expected 11% increase in cloud services. He also introduces Pack Radar, a tool for analyzing how IT suppliers position themselves within this competitive market. The session outlines a projected 5% growth in the SITS market for 2024, signaling continued momentum. The webinar concludes with an interactive Q&A, allowing participants to dive deeper into the regional and strategic implications of these trends.