PAC welcomes back Tobias Ortwein in New Role as Group Digital Officer

Munich, April 24th, 2025 – Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and IT services, is proud to announce the return of Tobias Ortwein to its leadership team, reinforcing its commitment to excellence and innovation on the organization’s global growth path.

We are proud to welcome back Tobias Ortwein, who, after nine years in global consulting and management positions at top-tier IT consulting players, has now rejoined PAC as Group Chief Digital Officer (CDO). In this role, Tobias will drive the company’s digital transformation, implementing cutting-edge technologies such as artificial intelligence (AI) and leading the redesign of the SITSI®/PAC platform.

From 2002 to 2015, Tobias had already significantly shaped PAC’s success story, holding various leadership positions, including Global Head of the BAS Research Cluster and Managing Director of PAC Germany. During his tenure, he had contributed to a wide range of projects and strategic initiatives before exploring new opportunities in global consulting from 2016 onward.

After gaining valuable experience in leadership roles at Accenture, EY, and KPMG—where he focused on innovation, digital transformation, SAP-based strategies, and Customer Experience (CX)—he now returns to PAC to spearhead our organization’s digital evolution. He is based in our German office in Munich.

“We are thrilled to have Tobias rejoin our team,” says Daniella Campbell, CEO of the PAC Group. “With his extensive expertise in digital transformation, corporate strategy, and technology, he brings back invaluable insights to PAC. As CDO, he will not only shape the company’s digital strategy but also actively contribute to key projects and sales processes. His experience and long-standing reputation for strategic insight and innovative thinking will play a crucial role in shaping PAC’s path to further growth and success.”

Tobias’ appointment, next to Tom Reuner and Dominique Raviart, marks a significant step forward as PAC continues to strengthen its leadership team to meet growing opportunities and challenges across the industry. Stay tuned for more milestones to come in 2025.

About PAC

We are a data-based market research company with a consulting DNA.

Since 1976, PAC has been providing targeted, objective answers to the growth challenges of software and IT services providers around the world. We are their preferred partner when it comes to defining their strategy, increasing their market share, optimising their go-to-market and helping them to position themselves as opinion leaders.

PAC conducts market research and analyses in over 35 countries, delivered through our portfolio pillars “Guidance”, “Insights” and “Visibility”, and our renowned SITSI® research platform. 

For more information, please visit www.pacanalyst.com

Or, contact us: communications@pacanaylst.com

Latest News

PAC welcomes Dominique Raviart as Senior Analyst

We are excited to announce that Dominique Raviart has joined PAC as a Senior Analyst. Dominique began his role with us this month, and we look forward to the expertise and insights he will bring to our team.

As a Senior Analysts Dominique Raviart is specifically in charge of IoT/OT and a part of DCE and BAS services, based on his knowledge of the Salesforce services market, and the Manufacturing vertical sector.

Before joining PAC, Dominique was Practice Director at NelsonHall, where he was globally responsible for IT services research programme. His work focused in particular on software testing/QA, Salesforce services and digital manufacturing.

Dominique has worked in the IT Services industry since 1998. He started his career providing SAP training and change management services in the U.S. and the U.K. He has worked for IDC and Ovum in Paris, Amsterdam, and London.

Dominique holds a Master of International Business Studies/International MBA from the University of South Carolina, U.S. He lives in Paris.

“We are delighted Dominique has joined the team! Dominique’s knowledge and expertise will help PAC deliver even more value to our clients and will be a great asset to the company. Dominique is a well-known and highly respected analyst and it is a real pleasure to welcome him to the team!”.

The addition of Dominique to the team, alongside Tom Reuner and Tobias Ortwein, signals a powerful move as PAC gears up to embrace new industry opportunities. More milestones await in 2025!

Welcome to PAC, Dominique!

About PAC

We are a data-based market research company with a consulting DNA.

For more information, please visit www.pacanalyst.com

Or, contact us: communications@pacanaylst.com

April 24, 2025

PAC RADAR Highlights the Pan-industry Evolution of the ServiceNow European Partner Landscape

London, February 12th, 2025 – Market research and strategic consulting firm PAC presents its PAC INNOVATION RADAR, “ServiceNow-related Services in Europe 2025”, designed to help ServiceNow clients and regional prospects identify the right services partner for their business. PAC has evaluated ServiceNow’s leading IT services partners across five of Europe’s most important industry sectors.

The report covers various consulting and systems integrator companies, from global IT services powerhouses to business consultancies and prominent regional firms. The assessment evaluates their overall ServiceNow delivery capabilities and separate assessments for their industry domain capabilities within the following industries: retail, manufacturing, financial services, telco, and public sector.

A range of economic, political, and industry-focused challenges have continued to affect European organizations in recent years, leading to a rapidly growing demand within the region’s ServiceNow ecosystem for industry-specific engagements. This, in part, has been spurred on by growth in CxO awareness of how machine (ML) and deep learning (DL) AI have the potential to alter how an organization within an industry operates fundamentally and, in turn, drive new forms of operational efficiency to reduce costs and scale operations.

“Despite ServiceNow having a strong range of partners operating across Europe, there are significant variances and maturity levels within industries and countries, and our analysis cuts through this complexity, examining partners’ capabilities for addressing unique industry demands for co-innovation, brand enhancement, customer relationships, and optimized workflows”, said Spencer Izard, Principal Analyst at PAC and Lead Analyst of this PAC INNOVATION RADAR.

PAC’s study provides an in-depth competitive assessment of major European ServiceNow service providers and systems integrators. Leveraging extensive research, PAC has evaluated a range of the most prominent partners’ abilities to deliver comprehensive ServiceNow solutions tailored to the specific operational requirements of key sectors like retail, financial services, manufacturing, telco, and public sector.

“With technology stacks and industry operating models continuously evolving, European enterprises require strategic guidance for maximising their ServiceNow investments and gaining competitive advantages, and this report equips buyers with a focused lens for identifying partners with the right mix of technical skills, vertical expertise and vision to drive innovation”, said Spencer Izard.

Key partner differentiators analyzed include business transformation consulting, AI/analytics integration, geographic coverage, vertical offerings, and strategic innovation roadmaps. The research empowers organizations to shortlist and vet providers who align with their unique priorities before proceeding.

“As Europe’s cultural diversity drives varying digital maturity curves, a one-size-fits-all approach falls short of unleashing ServiceNow’s full potential,” added Izard. “Our vertically driven analysis enables companies to find the right ecosystem partner for co-creating exceptional digital experiences tailored to their industry.”

Industry-Led Business Outcomes

Delivering ServiceNow-related services across the complex dynamics of European industries and countries continues to be a growth opportunity for service providers focusing on business outcomes as their core tenant of engagement. PAC expects to see this market grow rapidly in both opportunity and competitiveness over the coming years, especially as it becomes essential to integrate eco-systems like ServiceNow and Adobe, for example, to provide front-to-back-office customer engagement and service integrations.

Graph: PAC INNOVATION RADAR “ServiceNow Services in Europe 2025 – Overall”

To highlight some examples of service providers that encapsulate these market dynamics, KPMG, despite the burgeoning nature of this market, has demonstrated its industry-specific ServiceNow services leadership in the European financial services (FS) sector. Tailored for banks and financial institutions, its solutions streamline banking operations, automate compliance workflows and manage risk in line with DORA, MiFID II, GDPR and Basel III.

KPMG harnesses advanced data analytics to drive personalized customer and employee experiences that boost operational resilience. With deep industry expertise and a commitment to innovation, PAC recognized that KPMG empowers financial institutions to innovate responsibly and ethically with AI to confidently navigate a rapidly evolving FS digital landscape, ensuring long-term sustainable growth, operational resiliency, regulatory compliance, and enhanced agility across all types of operations.

This study reaffirmed the key role of Sopra Steria in the market, given its long-standing European heritage and reinforced its reputation as a leading digital transformation partner for the public sector, offering tailored ServiceNow solutions that address the specific needs of government agencies. Its advanced automated compliance and secure data management capabilities ensure adherence to EU regulations, including GDPR and the NIS Directive.

In contrast, the company demonstrated that its streamlined citizen service and case management tools enhance service delivery. It was evident to PAC that by optimizing workforce planning and resource allocation, Sopra Steria empowers public bodies to deliver efficient, secure, and citizen-centered services, leading the evolution of public sector digital transformation across Europe.

To PAC, the Thirdera acquisition by Cognizant has renewed and refreshed the firm’s ServiceNow services practice across Europe. As the ServiceNow services eco-system pivots towards industry-specific workflow requirements, the company stood out for its ability to deliver bespoke solutions that streamline complex business workflows and enhance operational agility.

Leveraging advanced automation, real-time analytics and cloud integration, Cognizant demonstrated how it empowers organisations to optimise service management and drive efficiency. Its expertise in aligning innovative ServiceNow capabilities with local regulatory demands and market dynamics ensures tailored digital strategies that support sustainable growth.

Eviden’s ServiceNow practice has continued to demonstrate a strong capability to transform digital operations across Europe with innovative, tailor-made solutions that streamline industry-specific and IT service management to enhance overall business agility. By integrating advanced automation and analytics with deep local market insights, Eviden demonstrated to PAC that it converts complex operational challenges into efficient, scalable processes.

Its expertise in aligning ServiceNow deployments with European regulatory frameworks ensures seamless implementation and enduring value. As organizations are evolving to seek industry-specific workflow solutions, Eviden’s commitment to continuous innovation and cross-border collaboration establishes it as a trusted partner for comprehensive digital transformation across the continent with enduring impact.

Visit pac-radar.com for more information about our PAC INNOVATION RADAR series on “ServiceNow-related Services in Europe 2025”.

About the PAC RADAR series

The PAC INNOVATION RADAR is an effective tool for holistic evaluation and visual positioning of software vendors and IT service providers in local markets. Using predefined criteria, PAC evaluates and compares providers’ strategies, development, market position, and performance and competencies within specific market segments.

About PAC

We are a content-driven company with deep consulting expertise. Since 1976, we have delivered clear, actionable solutions that tackle the growth challenges of software and IT services vendors worldwide. Our clients trust us to define winning strategies, expand market share, refine go-to-market plans, and build influential thought leadership.

We are proud to be an analyst-led consultancy spread across multiple locations across Europe. We cover market research for over 35 countries worldwide, delivered through our portfolio pillars of Guidance, Visibility, and Insights through our renowned SITSI® research platform.

For more information, please visit pacanalyst.com

February 14, 2025

PAC welcomes Tom Reuner as Principal Analyst

We are excited to announce that Tom Reuner has joined PAC as a Principal Analyst. Tom began his role with us this week, and we look forward to his expertise and insights.

Tom is passionate about helping clients solve business problems and understand technology adoption. He has gained a strong reputation for blending developing frameworks with pragmatic advice while connecting communities.

Leveraging his long entrenchment in the automation community and having worked with some of the brightest minds in AI for a startup, Tom guides PAC’s thought leadership on automation and AI.

Tom’s extensive knowledge of the market will allow him to contribute to PAC’s research in Europe and in the US on a broad range of hot topics: from cloud-native transformation, quality engineering, and business process outsourcing.

His deep understanding of market dynamics comes from having held senior high-profile positions at multiple analyst firms, where his responsibilities included research, consulting, and business development. Tom is based in London and will be directly involved in PAC’s UK coverage as well as our Software and IT Services (SITSI®) Research Program and international consulting projects.

Tom has a Ph.D. in history from the University of Göttingen in Germany.

Welcome to PAC, Tom!

“I am delighted Tom has joined the team! Tom’s knowledge and expertise will help PAC deliver even more value to our clients and will be a great asset to the company. Tom is a well-known and highly respected analyst and it is a real pleasure to welcome him to the team!”.

~JC Bodhuin, UK Managing Director PAC

About PAC

We are a data-based market research company with a consulting DNA.
Since 1976, PAC has been providing targeted, objective answers to the growth challenges of
software and IT services providers around the world. We are their preferred partner when it
comes to defining their strategy, increasing their market share, optimising their go-to-market
and helping them to position themselves as opinion leaders.
PAC conducts market research and analyses in over 35 countries, delivered through our
portfolio pillars “Guidance”, “Insights” and “Visibility”, and our renowned SITSI® research platform.

For more information, please visit www.pacanalyst.com
Or, contact us:

JC Bodhuin,
Tom Reuner

January 9, 2025

PAC Research Agenda 2025

We are pleased to announce the release of the PAC Research Agenda 2025.

This agenda details PAC’s products and services designed to support your marketing and strategic planning efforts. Additionally, it includes SITSI’s comprehensive research plan for the upcoming year.

Classification of PAC Vendor Benchmarking Products

The PAC RADAR is a tool for the holistic evaluation and visual positioning of software suppliers and IT service providers on local markets. It supports IT buyers in the selection of suitable IT partners.

PAC Vendor Landscapes provide a comprehensive overview of leading and innovative players in selected countries, industries, or horizontal topics.

PAC Vendor Rankings position and rank the most important software suppliers and IT service providers by revenue, growth, and market share in various countries, segments, and industries.

Download our Research Agenda now!

December 12, 2024

Pierre Audoin Consultants (PAC) announces the arrival of Vincent Rouaix as new major shareholder

Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and IT services, is delighted to announce an important change in its shareholder structure and its governance. Vincent Rouaix, along with the investment company CITA SAS and professional private investors from the sector, is becoming PAC’s new major shareholder, thus marking a new era for our company, which was founded in 1976.

A well-known figure within the consulting and technology sector, Vincent Rouaix brings with him vast experience and a strategic vision which will strengthen PAC’s position in the market. This change in shareholding, including its management, will enable PAC to continue growing, explore external growth operations and carry on providing high-quality services to its customers in Europe and beyond.

A new phase for PAC

Daniella Campbell, CEO Group, commented on this announcement: “The arrival of Vincent Rouaix as PAC’s new major shareholder is a truly exciting development. His extensive experience in the consulting and technology sector will undoubtedly drive PAC to even greater heights, both in terms of innovation and market influence. This strategic change reinforces PAC’s leading position as analysts for digital transformation and IT services, and I’m confident that under this new direction, the company will continue to provide exceptional value to its clients. It’s a significant step forward for everyone involved.”

Vincent Rouaix has revealed his vision for the future of PAC: “I am thrilled to be joining PAC at such a crucial moment in its development. I believe that we have the resources and talent necessary to continue innovating and offering solutions that meet the demanding requirements of our customers and the need to accelerate digital transformation.”

About Vincent Rouaix

Vincent Rouaix is a business leader well known in the consulting and technology sector. After graduating as an engineer, he starts his career in the 1980s, holding various management positions in the area of information technology and digital services.

A visionary who is passionate about innovation, he quickly takes on increasing responsibilities and stands out from the crowd through his ability to transform and develop companies in competitive environments. Vincent Rouaix becomes CEO of GFI Informatique (later renamed Inetum) in 2009, where he leads the transformation and expansion of the company, positioning it as a major player in digital services within Europe.

About PAC

We are a data-based market research company with a consulting DNA.

PAC is an analyst firm with a team of more than 50 employees and offices in four European countries. We conduct market research in over 35 countries, delivered through our portfolio pillars, Guidance, Insights and Visibility, and our renowned SITSI® research platform.

September 26, 2024

PAC INNOVATION RADAR creates transparency in AI-related services in Europe

Munich/Paris, September 18, 2024 – Artificial intelligence and, more recently, generative AI are in high demand. Companies around the world use AI platforms and solutions to automate their business processes, enhance customer interaction, and transform their businesses. The market research and strategic consulting firm PAC has analyzed more than 25 providers in terms of their ability to support companies on their AI and GenAI journey. The results have been published in the PAC INNOVATION RADAR series on “AI-related Services in Europe, France, and Germany 2024”.

PAC has analyzed the portfolios and capabilities of service providers in eleven individual PAC RADARs. The service providers analyzed range from global consulting firms and system integrators to local consulting firms and AI specialists. The PAC RADARs assess their ability to support customers with consulting, system integration, and operation services, among other things. The relevant criteria in the PAC RADAR assessments also include the service providers’ ability to deploy customer projects locally and globally and add their own IP assets, methods, or vertical extensions to the service portfolio. According to PAC’s evaluations, companies such as Accenture, Adesso, Keyrus, Materna, Orange Business, Sopra Steria and T-Systems were rated Best in Class in various RADARs.

“The use of AI in the corporate context has left the experimental stage and is entering a stage in which AI must deliver added value for companies’ operational efficiency or business models. To achieve this, companies need service partners with in-depth AI knowledge and the necessary skills and experience to reliably implement mission-critical projects and take them to the operational stage” says Valérie Delage, Advisory Manager at PAC in Paris. “The PAC INNOVATION RADAR series on AI-related services in Europe, France, and Germany can support user companies in the selection of providers.” adds Joachim Hackmann, Principal Analyst at PAC in Munich.

GenAI resources are being built

ChatGPT is currently in great demand for service support. Nearly all companies are gaining their first experiences with the chatbot from OpenAI or with other generic AI models in areas such as automating customer service processes. In response, providers have significantly expanded their consulting capabilities in this field. They mainly resort to training their own consultants to implement GenAI projects.

“When analyzing the information provided by the vendors, we noted very few acquisitions that helped service providers expand their skills and resources in the GenAI environment. It is also striking that many of the participating providers aim to train almost the entire workforce to enable them to use GenAI and AI solutions in their daily tasks”, says Iulia Sandut, Analyst at PAC in Bucharest.

Local providers can make their mark

Another interesting finding is the relative strength of local providers. PAC took a closer look at the provider landscapes in France and Germany as part of the RADAR evaluation and gained some remarkable insights. In both countries, especially in France, local service providers can leverage their advantage in supporting user organizations and compete against global providers. AI and GenAI have not yet reached full maturity.

Also, many customer organizations lack experience in implementing and integrating them into their business models. Local providers benefit from inherent strengths such as customer proximity, an understanding of local and company-specific characteristics, and regulatory knowledge. Global providers, on the other hand, score particularly well when it comes to international projects and global delivery, as well as aspects like homogeneous coverage of technologies and solutions or investment in assets and IP.

The analysis of the lighthouse projects submitted by the participating service providers shows that the use of AI is especially pronounced in manufacturing, for example, in autonomous driving, analyzing IoT data to avoid supply bottlenecks, and quality control in production.

The providers also mentioned many lighthouse projects for verticals such as financial services, retail, and transportation. The projects are characterized by a broad scope and great diversity, with many of them addressing improvements in sales planning, warehousing, customer interfaces, and the automated evaluation of documents and data. In many cases, service providers can support the projects with their own IP assets, such as preconfigured use cases, dashboards, and integration frameworks.

The different PAC INNOVATION RADARs on AI-related services focus on a region, i.e., Europe, France, or Germany, on specific business processes, e.g., AI-related services for digital customer experience, or on specific topics, such as GenAI-related services in Europe or AI-related services for the German Mittelstand (medium-sized businesses).

PAC INNOVATION RADAR AI-related Services in Europe, France, and Germany 2024

About the PAC RADAR series

The PAC INNOVATION RADAR is an effective tool for the holistic evaluation and visual positioning of software vendors and IT service providers in local markets. Using predefined criteria, PAC evaluates and compares providers’ strategies, development, and market position, as well as their performance and competencies within specific market segments.

The PAC INNOVATION RADAR is supplemented by a dynamic tool for user organizations. Organizations that are looking for a suitable services partner for their AI journey can customize the evaluation results to their individual needs by weighting the considered criteria.

Find out more about our PAC INNOVATION RADAR series on “AI-related Services in Europe, France, and Germany 2024”: https://www.pac-radar.com/ai-related-services-europe

September 20, 2024

PAC launches annual INNOVATION RADAR: Open Digital Platforms for the Industrial World in Europe 2024

Munich, July 25, 2024 – Market research and strategic consulting firm PAC presents its six-part PAC INNOVATION RADAR “Open Digital Platforms for the Industrial World in Europe 2024.” It is the most comprehensive analysis of the vendor landscape for open digital platforms for use in industrial contexts. In six RADAR segments, PAC reviews around 120 platforms and evaluates 77 of them in the European market. Across all segments, only 12 players achieved a “Best in Class” rating – German Edge Cloud, Phoenix Contact, PTC, Siemens, and TeamViewer, to name but a few.

PAC annually evaluates the vendor landscape around open digital platforms for industrial purposes in the European market. The focus of the RADAR analyses lies on differentiating between different platform concepts and evaluating new emerging topics. The 2024 launch of the Open Digital Platform for the Industrial World in Europe Innovation RADAR adds two emerging topics to the evaluation – industrial copilots (GenAI) and industrial data fabrics.

Evaluation of innovative platform concepts – industrial edge management, connected worker, industrial metaverse, and smart logistics services

Industrial edge management – These platforms use new concepts from the IT world, such as container technology and app store models, to simplify application lifecycle management at the industrial edge (OT world). Machine builders use this concept to provide smart digital services around industrial machinery and equipment. A continuously growing vendor landscape underpins the relevance of these platforms.

“Platforms help to handle the increasing digital complexity and simplify IT management at scale in times of IT skills shortage. Consequently, edge management platforms are helpful tools for many manufacturing companies,” says Arnold Vogt, Head of Digital & IoT at PAC.

Connected worker – These platforms provide visual guidance and support to industrial workers. Relevant use cases include visual step-by-step instructions, visual remote expert support, visually-guided failure recognition, and quality checks. The topic is currently going through a consolidation and integration phase.

Industrial metaverse – The industrial metaverse has the ambition to bring visual process simulation of holistic industrial systems to the next level. The vision of the industrial metaverse is to combine visual process simulation of large and complex industrial systems with the user experience of computer games – with photo-realistic, collaborative, and intuitive interactions. This can be used to create a virtual reality and an immersive experience of complex industrial operations to better sell, plan, run, and learn. To have a solid starting point for this analysis, PAC started with a focus on existing plant simulation software vendors. Today, only limited progress can be seen in the realization of this vision.

Smart logistics services – These platforms contain a growing number of digital services to manage and optimize all aspects of logistics companies and freight forwarders. This especially includes sensor-based analytics services around vehicle fleets, trailers, drivers, warehouses, and logistics centers. In addition, these platforms act as an integration layer between different digital services and with existing transportation management systems.

“Platforms for smart logistics services have the ambition to push the digitization of many small logistics service providers, by radically simplifying the identification, buying, and integration process of new digital services,” says Arnold Vogt, Head of Digital & IoT at PAC.

Newly emerging topics – industrial copilots (GenAI) and industrial data fabrics

PAC is constantly analyzing new emerging topics, adding two more topics to its analysis in 2024:

Industrial copilots (GenAI) – These platforms give access to different generative AI-powered assistants (copilots) to enhance human-machine collaboration and to improve industrial productivity. Industrial copilots can, for example, help automation engineers to faster generate code for programmable logic controllers (PLC) via natural language inputs. Copilots can also explain code and create automated documentation. In addition, industrial copilots can have access to documentation, guidelines, and manuals to assist industrial workers in faster identifying relevant information. As the progress of GenAI-based industrial copilots is slower than initially expected, it was necessary to reduce the entry barriers to this early vendor evaluation.

Industrial data fabrics – Larger manufacturing companies are facing the challenge of collecting, integrating, and making effective use of large volumes of available data from different sources. Data fabrics are a promising concept to overcome data silos in IT and OT. The vision is to create a digitally integrated manufacturing company without data silos, with open data access, deep transparency across the company, user-specific and deep analytics capabilities, agile workflow development, and ever-increasing process automation. As we focus on multi-cloud data platform offerings for industrial use cases, we recognize that only a handful of vendors offer a manufacturing-related platform around the data fabrics concept today.“When data is the new oil, data fabrics are gas stations that democratize access to oil in a consumable way and prepare it for direct ingestion into data processing engines,” says Arnold Vogt, Head of Digital & IoT at PAC.

More information on the PAC INNOVATION RADAR “Open Digital Platforms for the Industrial World in Europe 2024”: www.pac-radar.com

July 25, 2024

Webinar – Decoding the IT Services Landscape

Join PAC’s top analysts for an impactful webinar designed to keep you ahead of industry trends, understand your competition, and optimize your business strategies.

In this session, Christophe Châlons, PAC’s Chief Analyst, will unveil the Top 5 IT Services rankings for major countries, highlighting standout local heroes and providing expert commentary and insights.

Stephan Kaiser, Head of Advisory, will demonstrate how to use PAC’s exceptional market data to optimize business planning. He will also present the “IT Services Rates Database 2024,” showcasing its effective use in price negotiations to enhance your business strategy.

Nick Mayes, Principal Analyst, will discuss the changing nature of software and IT services contracts, and how evolving political and economic environments impact buying behavior for end-user organizations.

Stay competitive in the IT services market. Register now for our webinar.

Decoding the IT Service Landscape Webinar

July 11, 2024

Cloud en France, un écosystème riche et diversifié où la différenciation est clé

Paris, lundi 9 juillet 2024 – En mai, PAC (Pierre Audoin Consultants) a publié son panorama 2024 des ESN intermédiaires de référence agissant sur le marché des services cloud et souligne la performance remarquable et très singulière de l’activité services numériques de Thales qui réalise une croissance organique exceptionnelle à deux chiffres en 2023 sur un marché des services qui a crû quant à lui de 4%.

Aujourd’hui, l’adoption du cloud est fondamentalement motivée par l’innovation, le développement d’applications numériques et l’accès aux dernières technologies les plus avancées telles que l’intelligence artificielle. L’approche multicloud hybride est devenue l’épine dorsale de la plupart des stratégies engagées par les entreprises pour accélérer leur transformation numérique.

A ce titre, PAC aime à évoquer les « 50 nuances de cloud » quand il s’agit d’illustrer ce qui se joue sur ce marché très dynamique et protéiforme.

PAC observe que l’écosystème de fournisseurs de services agissant sur ce marché présente une diversité et une richesse méconnues par les décideurs. PAC a souhaité cartographier cet écosystème composé de sociétés de tailles très variables et dotées de spécialisations très diverses, où chacun rivalise d’innovation et déploie des efforts conséquents pour prendre des parts de ce marché. Évidemment, la plupart opèrent sur plus d’un segment de marché et certaines proposent même des offres de bout-en-bout, du conseil stratégique aux services managés en passant par la transformation et la migration cloud.

L’avis de PAC concernant l’activité services numériques de Thales
« En sa qualité d’analyste indépendant du numérique, PAC suit la montée en puissance du marché cloud et la transformation de l’écosystème. Depuis plus de 10 ans, PAC a eu plusieurs occasions d’accompagner l’activité services numériques de Thales dans sa réflexion stratégique sur les marchés IT, et notamment l’évolution de ses activités vers le cloud. Les études menées ont démontré que les entreprises des secteurs privilégiés par Thales étaient majoritairement engagées dans leur transformation numérique mais, souvent, à des stades très hétérogènes ; la plupart d’entre elles privilégiaient des stratégies multiples pour satisfaire aux critères multifactoriels qui gouvernaient leurs SI existants et futurs : performance, sécurité, sensibilité des données, accessibilité, variabilité, coût, impact business, conformité réglementaire, impact écologique… Fort de ces observations, Thales a choisi de déployer une approche plus volontariste et a investi sur des compétences/moyens pour offrir à ses clients, un accompagnement de bout en bout et une liberté de choix adaptés à leurs attentes en termes d’innovation, de sécurité, de protection de données et d’industrialisation des services. En renforçant le consulting, en diffusant massivement le DevSecOps au sein de ses activités de développement logiciel, en capitalisant sur ses différenciateurs et en évoluant vers le management multicloud sécurisé (privé, public), l’activité de services numériques de Thales a clairement réussi à accélérer son développement, avec une croissance organique exceptionnelle à deux chiffres en 2023, une performance remarquable et très singulière sur un marché des services qui a cru à environ 4% en 2023. Avec cette nouvelle stratégie et tous ses actifs, PAC est confiant quant à la capacité de Thales d’intégrer prochainement le top10 des ESN en France pour son activité de services numériques et de pouvoir répondre aux enjeux majeurs des grandes-entreprises et des ETI françaises » commente Vincent Malka, Directeur Général de PAC France.

July 9, 2024

PAC Analysts – Media presence

Our Principal Analyst Karsten Leclerque was quoted in Wirtschaftswoche talking about the #sovereignty advantage of European providers.

“In recent years, many US providers such as Microsoft, AWS, Oracle and Google Cloud have expanded their offers in line with European demand and opened their own data centers in Germany. “However, the non-European company headquarters remains a limiting factor,” says Karsten Leclerque, expert for cloud computing at the analysis house PAC based in Munich.”

AI dominates SAP`s customer events Sapphire

Several thousand customers and partners accepted SAP’s invitation to attend Sapphire in Orlando and Barcelona to learn firsthand how the leading business application software provider envisions the future. It is more about solid work than inspiration, despite artificial intelligence and cloud transformation. The strong demand due to S/4HANA transformation projects still holds up, but it will not last forever.

SAP promises that 80% of the most used tasks will be infused with its Joule AI assistant. SAP says it currently has 50 use cases; this figure is expected to reach 100 by the end of the year. The use cases presented range from creating job advertisements to Joule for Consultants. The new consulting capability, leveraging the NVIDIA NeMo Retriever microservice, gains insight from SAP product documentation and the SAP community to provide consultants with vital information through natural language interactions. Plus, SAP embeds Joule in the ABAP Cloud model to generate ABAP code for SAP developers. This could be a game changer, threatening legions of programmers who hope to make a living from switching legacy installations to HANA.

Author:

Photo of Franck Naujoks, our Senior Analyst — Frank Naujoks

June 27, 2024

Microsoft did it again

Microsoft is increasing the prices for the most popular Dynamics offerings by a good 10% from October 2024. Like last year’s increase in Azure costs, what should please the stock market significantly increases the unease and fear of vendor lock-in on the customer side. Although Microsoft is in good company, SAP also announced “price adjustments” last year, customers are left with a bitter aftertaste regarding the calculability and predictability of IT costs – an argument that can often be heard in sales pitches as a plus for a SaaS solution.

Customers should consider whether an early contract extension for the maximum period, probably three years, would still offer them some price security. These negotiations should be concluded as soon as possible, as the pressure to achieve the figures at the beginning of the fiscal year that starts in July is likely to be high on the sales side, as is the willingness to make concessions. Beforehand, it is worth looking at the effective use of licenses; you can also save a little by discontinuing software that is not required.

Author:

June 26, 2024